L’Oréal UK and Ireland has embarked on a partnership with TikTok to enable customers to purchase products directly within the TikTok app in the UK. The... View Article
Hollister is to launch a new clothing brand with social media stars Charli and Dixie D’Amelio. Called Social Tourist, the brand will sit within the Abercrombie... View Article
Burberry has chosen Chinese technology hub Shenzhen as the location for its first social retail store. The company said the shop will blend the physical and social worlds... View Article
Hosiery brand Snag Tights has launched a social media campaign to help it find a global brand ambassador. In a Facebook post, the company said it is seeking... View Article
Fashion retailer H&M is to allow global aid organisations such as the Red Cross to use its social media channels to spread messages on health and... View Article
H&M has been collaborating with Instagram men’s style account MenWith to launch a fashion collection based on data derived from the most engaging posts on the... View Article
The Westfield London shopping centre has launched an AI powered fashion pop-up called The Trending Store. Remaining open until 7 July, it will only stock items... View Article
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