Marks & Spencer is adding sportswear brands Puma and Reebok to the ‘The Sports Edit on M&S’ platform. The move will enable the retailer to boost... View Article
Thinking about adding SMS into your marketing strategy but not sure where to begin? Attentive have you covered. They’ve helped 5,000+ brands like Uniqlo, Reebok, and... View Article
Authentic Brands Group has appointed Todd Krinsky to succeed Matt O’Toole as the new chief executive of Reebok. Having worked for 30 years with the sportswear... View Article
Authentic Brands Group has promoted Steve Robaire to the position of executive vice president of Reebok International. In the newly created role, Robaire will lead the... View Article
Following its acquisition of Reebok, Authentic Brands Group has embarked on an expanded partnership with multichannel retailer SportChek as part of plans to extend the footwear... View Article
Authentic Brands Group has completed its purchase of Reebok from Adidas in what is its largest acquisition to date. In a statement, ABG said it will... View Article
Authentic Brands Group has formed a long-term strategic partnership for the Reebok sportswear brand with Farfetch owned New Guards Group. The brand platform for luxury design,... View Article
Authentic Brands Group has agreed to acquire the Reebok active and footwear brand from Adidas for a total consideration of up to €2.1 billion. The transaction... View Article
Adidas has decided to begin a formal sales process for Reebok as part of its new five-year strategy. In a statement, the sportswear brand said it... View Article
