Tag Archive: Pete Howroyd

Latest News: Pete Howroyd

Championing the consumer in 2021: Why reforming customer loyalty is the key to growth

November 1, 2021 12:28 am Published by Patrick Overall

By Pete Howroyd, CEO of Swapi: The pandemic has hit the retail industry hard. More than ever, brands, businesses and organisations need to ensure that their... View Article

Loyalty’s Sore Point – Why 3 million customers don’t spend their points – and what retailers can do to help.

July 8, 2021 2:50 pm Published by Patrick Overall

Rebuilding loyalty is one of the biggest challenges for retailers in post lockdown times. Consumers still love points-based loyalty systems but are they still fit for purpose?... View Article