Guide to Omnichannel Retail
September 21, 2024 4:29 pmIn a hypercompetitive retail market today, 75% of consumers expect that great brand experiences will be consistent across channels. This dramatic new requirement has altered the... View Article
Tag Archive: omnichannel retail
Find Out The Latest Omnichannel Retail News, Insights & Commentaries
The Retail Bulletin explores omnichannel retail, providing you with the latest news, insights and commentaries on the topic.
What is Omnichannel Retail?
Omnichannel retail is a strategy that enables customers to shop through multiple channels such as online, mobile, physical stores and catalogues. Omnichannel retail seeks to create a unified customer experience that provides shoppers with more convenience and better access to products and services.
Retailers that adopt an omnichannel approach strive for greater personalisation of their offerings, leveraging technology and data to understand customers and meet their needs.
These days most customers expect an outstanding omnichannel experience. It provides flexibility in payment options, allowing shoppers to make purchases in any form they prefer and enables customers to access products they may not find in physical stores.
The Retail Bulletins collection of omnichannel insights and news will help retailers understand industry best practices and support them in creating seamless experiences across channels.
Latest News: omnichannel retail
What Are The Pros And Cons Of Omnichannel Retailing?
January 22, 2024 10:57 amAs the retail sector continues its rapid evolution, adopting innovative approaches is essential for staying competitive. A strategy that’s transforming the field is omnichannel retailing, which... View Article
How To Create An Effective Retail Omnichannel Loyalty Programme
January 17, 2024 2:42 pmAs the retail landscape continues to evolve, adaptability and flexibility are crucial for the success of a retail omnichannel loyalty programme. To thrive in this dynamic... View Article
Validate your omnichannel experience through the eyes of your customers
July 11, 2022 9:05 amModern retailers are transforming shopping by delivering seamless, personalized omnichannel experiences. But testing every touchpoint and customer interaction is daunting and complex. Keysight’s Eggplant software validates... View Article
Event review: Omnichannel Retail 2022
July 1, 2022 8:35 amCustomers are now demanding seamless experiences across channels, enhanced by rich data insights that personalises the interactions, which is fuelling the need for retailers to set... View Article
bonprix success story with parcelLab
May 1, 2022 11:00 ambonprix is a major player in online fashion globally, operating in over 30 countries. They were named ‘Best E-Commerce Site 2022 – Fashion’ at the Favor’i... View Article
parcelLab gives FARFETCH control of their end-to-end customer journey
April 2, 2022 4:53 pmOur mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of... View Article
Event: Omnichannel Futures review
February 15, 2022 10:47 amImplementing technology does not translate directly into innovation for retailers and it should instead be regarded as an enabler of innovation within their businesses and a... View Article
JC Penney appoints new executives to accelerate innovation
January 12, 2022 6:28 amJC Penney has made two executive appointments as it looks accelerate innovation. The US department store chain has appointed Sharmeelee Bala as chief information officer and... View Article
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