Tag Archive: NKU

Latest News: NKU

John Lewis reveals ‘For all life’s moments’ rebrand

September 5, 2022 2:49 pm Published by Natalie Fresen

John Lewis has unveiled its new brand promise ‘For All Life’s Moments’, which replaces their almost century-old ‘Never Knowingly Undersold’ price pledge. Being unleashed across its web,... View Article

[ COMMENT ] John Lewis – What comes after NKU? Part Two

March 25, 2022 12:00 pm Published by rebecca-saunders

Last month’s announcement that John Lewis will be abandoning its 97-year-old “Never Knowingly Undersold” price promise did not come as a surprise. NKU has been adapted... View Article