Marks & Spencer is launching a new campaign called ‘Anything But Ordinary’ today as it looks to bring its new season’s fashion ranges to life for... View Article
Attribution can seem like a daunting topic, even more the most experienced marketers. And getting it right is hard. So, whether you’re just getting started or... View Article
Cook and kitchenware brand ProCook is to launch the next instalment of its advertising campaign as it looks to raise awareness of its brand. Due to... View Article
Abercrombie & Fitch has launched a new campaign that uses the fashion brand’s customers and fans as models. It also features several social media personalities and influencers.... View Article
The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online... View Article
How can retail brands meet the growing demand for convenient and seamless mobile-first experiences? This ebook helps answer that question, with the latest insights and elevated... View Article
The Liberty department store has appointed Sophie Beresiner as its global head of content. In the newly created role, Beresiner will oversee the retailer’s creative production,... View Article
As consumers choose clicks over bricks and e-commerce continues its growth trajectory, retail brands must move away from unreliable third-party data sets and build more meaningful... View Article
Luxury homewares retailer Cox & Cox has appointed Paul Strudwick to its senior leadership team as marketing director. With over 18 years experience of managing multi-million... View Article
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