Marketing budgets are at their lowest in years, so understanding which activities result in purchases so you can eliminate wasted spend is more important than ever.... View Article
The customer advocacy platform will use the funding to fuel international expansion and product development. Mention Me, the customer advocacy platform, has secured a $25m Series... View Article
Many retailers will have acquired lots of new customers from Black Friday, Christmas and January sales. But what to do next? This infographic guide is packed with... View Article
Marks & Spencer is extending its successful Remarksable food marketing campaign to its home division as it looks to highlight “exceptional trusted value” in the products.... View Article
VF Corporation has promoted Nina Flood to the newly created role of president, global packs – Eastpak, JanSport and Kipling. Based at the company’s headquarters in Switzerland, she will... View Article
Marks & Spencer has staged an experiential advertising takeover of Waterloo Station to showcase its new Christmas campaign for its clothing and home products. Created by... View Article
Sainsbury’s launched its Christmas advert on ITV Networks last night during the Angela Black Special. Called ‘A Christmas to Savour’, this year’s ad aims to celebrate... View Article
Gap has appointed former Publicis Spine chief executive Lisa Donohue to its board of directors. With 30 years of global consumer, data and digital marketing leadership... View Article
Chicago Town has invested £2.5 million in a new multimedia advertising campaign as it looks to showcase its range of frozen pizzas and toppings. The move... View Article
