Marks & Spencer is extending its successful Remarksable food marketing campaign to its home division as it looks to highlight “exceptional trusted value” in the products.... View Article
VF Corporation has promoted Nina Flood to the newly created role of president, global packs – Eastpak, JanSport and Kipling. Based at the company’s headquarters in Switzerland, she will... View Article
Marks & Spencer has staged an experiential advertising takeover of Waterloo Station to showcase its new Christmas campaign for its clothing and home products. Created by... View Article
Sainsbury’s launched its Christmas advert on ITV Networks last night during the Angela Black Special. Called ‘A Christmas to Savour’, this year’s ad aims to celebrate... View Article
Gap has appointed former Publicis Spine chief executive Lisa Donohue to its board of directors. With 30 years of global consumer, data and digital marketing leadership... View Article
Chicago Town has invested £2.5 million in a new multimedia advertising campaign as it looks to showcase its range of frozen pizzas and toppings. The move... View Article
By Mention Me: For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought... View Article
Ted Baker is entering the clothing gaming market for the first time by showcasing its autumn/winter brand campaign and fashion collections within its own universe on... View Article
Get attribution right with this 5-piece kit. Whether you’re just getting started with attribution or you’ve tried an attribution model that isn’t working and want to... View Article
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