[ GUIDE ] How to attract repeat customers
February 2, 2022 11:19 amMany retailers will have acquired lots of new customers from Black Friday, Christmas and January sales. But what to do next? This infographic guide is packed with... View Article
Tag Archive: marketing
Latest News: marketing
M&S extends ‘Remarksable’ campaign to home division
February 2, 2022 8:26 amMarks & Spencer is extending its successful Remarksable food marketing campaign to its home division as it looks to highlight “exceptional trusted value” in the products.... View Article
VF Corporation appoints new president
December 1, 2021 8:27 amVF Corporation has promoted Nina Flood to the newly created role of president, global packs – Eastpak, JanSport and Kipling. Based at the company’s headquarters in Switzerland, she will... View Article
M&S turns Waterloo into live experiential showcase for Christmas campaign
November 17, 2021 8:07 amMarks & Spencer has staged an experiential advertising takeover of Waterloo Station to showcase its new Christmas campaign for its clothing and home products. Created by... View Article
Sainsbury’s launches ‘A Christmas to Savour’ advert
November 15, 2021 8:05 amSainsbury’s launched its Christmas advert on ITV Networks last night during the Angela Black Special. Called ‘A Christmas to Savour’, this year’s ad aims to celebrate... View Article
Gap appoints Lisa Donohue to board of directors
November 11, 2021 8:01 amGap has appointed former Publicis Spine chief executive Lisa Donohue to its board of directors. With 30 years of global consumer, data and digital marketing leadership... View Article
Chicago Town launches multi-million pound campaign
November 2, 2021 8:29 amChicago Town has invested £2.5 million in a new multimedia advertising campaign as it looks to showcase its range of frozen pizzas and toppings. The move... View Article
When barbecues and Sunday roast dinners are your most effective media channels
October 28, 2021 9:50 amBy Mention Me: For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought... View Article
Ted Baker showcases fashion collections on virtual island on Animal Crossing
October 25, 2021 11:18 amTed Baker is entering the clothing gaming market for the first time by showcasing its autumn/winter brand campaign and fashion collections within its own universe on... View Article
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