The hype surrounding ChatGPT started with a murmour at the end of 2021, before building into a crescendo last December when Open AI finally released a... View Article
M&S is launching a new campaign for its clothing and home categories that aims to reaffirm its commitment to value. Called ‘Value You Can Trust’, the... View Article
Hugo Boss has appointed JD Sports executive Nadia Kokni as senior vice president of global marketing. Due to join the business in January, she will take... View Article
FitFlop has appointed Phil Borthwick as chief marketing officer and Jude Whyte as creative director. Due to join the wellness footwear retailer at the start of... View Article
Online value retailer Studio.co.uk has boosted its 2022 ‘Get Christmas Ready’ marketing campaign by embarking on major media partnerships with ITV Daytime and commercial radio group... View Article
Luxury beauty brand Code8 has launched a new campaign featuring British model and presenter, Alexa Chung. The brand said the The London Edit campaign aims to... View Article
Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and... View Article
With the cost of living crisis biting, spend is being scrutinised by both consumers and the brands vying for their business. Over half (59%) of consumers... View Article
Zalando has launched a new campaign fronted by Paloma Elsesser, the model and advocate for body acceptance and mental health. Called ‘Make Your Own Moment’, it... View Article
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