Levi Strauss names new chief marketing officer for Levi’s
April 24, 2023 8:14 amLevi Strauss & Co has appointed Kenny Mitchell as senior vice president and chief marketing officer of the Levi’s brand. Due to take up his role... View Article
Tag Archive: marketing
Latest News: marketing
ChatGPT for Customer Service – what is it and why should you care?
February 16, 2023 5:00 amThe hype surrounding ChatGPT started with a murmour at the end of 2021, before building into a crescendo last December when Open AI finally released a... View Article
Marks & Spencer launches new clothing and home campaign
January 12, 2023 6:45 amM&S is launching a new campaign for its clothing and home categories that aims to reaffirm its commitment to value. Called ‘Value You Can Trust’, the... View Article
Hugo Boss hires Nadia Kokni as senior vice president of global marketing
December 16, 2022 8:47 amHugo Boss has appointed JD Sports executive Nadia Kokni as senior vice president of global marketing. Due to join the business in January, she will take... View Article
FitFlop makes two key marketing appointments to underpin global expansion drive
December 9, 2022 7:59 amFitFlop has appointed Phil Borthwick as chief marketing officer and Jude Whyte as creative director. Due to join the wellness footwear retailer at the start of... View Article
Studio gets Christmas ready with ITV and Heart partnerships
October 28, 2022 8:27 amOnline value retailer Studio.co.uk has boosted its 2022 ‘Get Christmas Ready’ marketing campaign by embarking on major media partnerships with ITV Daytime and commercial radio group... View Article
Code8 unveils new campaign featuring Alexa Chung
October 14, 2022 8:22 amLuxury beauty brand Code8 has launched a new campaign featuring British model and presenter, Alexa Chung. The brand said the The London Edit campaign aims to... View Article
Waitrose launches Food to Feel Good About brand promise with new campaign
September 21, 2022 6:18 amWaitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and... View Article
[ eBook ] Combatting the cost of living crisis with conversation data
August 31, 2022 5:00 amWith the cost of living crisis biting, spend is being scrutinised by both consumers and the brands vying for their business. Over half (59%) of consumers... View Article
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