Transform your customer lifecycle with predictive analytics! The use of predictive analytics is becoming a marketer’s secret weapon. Those marketers are working smarter, not harder… Being... View Article
Pentland Bands has made three new senior brand leadership appointments to elevate product marketing for its Speedo, Ellesse, Mitre, Kickers and Canterbury brands. Simon Breckon has... View Article
Furniture retailer Oak Furnitureland has unveiled a new brand platform and campaign to highlight its expansion across new products and categories that serve the whole home.... View Article
Aldi has made an addition to its senior marketing team with the appointment of Kyrsten Halley as marketing director. She joins fellow Aldi marketing director Jemma... View Article
Tommy Hilfiger has appointed Virginia Ritchie as global chief marketing officer. A 13-year veteran of the brand’s parent company PVH, Ritchie previously led global consumer engagement... View Article
John Lewis has appointed Andreas Nicolaides as head of customer planning and channels. Due to join the business in October, he will be tasked with modernising and... View Article
Wunderkind’s performance marketing solution allows brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology, which is purpose-built for... View Article
Jewellery brand Pandora has appointed Sarah Chenery as its new marketing director for the UK and Ireland. In her new position, she will lead Pandora’s end-to-end... View Article
Due to the recent shifts in market trends and consumer preferences, retailers and marketers in the retail sector have been forced to innovate faster than ever.... View Article
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