Did you know that two-thirds of a company’s profit relies on effectively engaging customers? Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to... View Article
Whether you want to increase repeat purchases, acquire new customers, boost AOV (or all three) in 2021, your existing customers can help achieve it. Our friends... View Article
RedEye spoke to 200 marketers in a range of B2C businesses both big and small about their budgeting processes, how they are managing budgets during Covid-19,... View Article
Lingerie retailer Boux Avenue has launched a new phase of its Christmas campaign in which it focuses on the power of gifting. Featuring Sophia Peschisoldio, Love... View Article
eBay UK has hired Eve Williams as its new chief marketing officer. She has joined the company from ASOS where she was global brand director with... View Article
Superdrug has launched a new campaign on Youtube called Superdrug TV is it continues to move more of its marketing to online platforms. Freely available, the... View Article
Kate Spade New York has appointed Jenny Campbell as its new chief marketing officer. She has succeeded Mary Renner Beech who worked with the business for... View Article
Arts and crafts retailer Hobbycraft has launched its first ever video-on-demand Christmas advert. The retailer’s Craft Together this Christmas campaign focuses on the sense of achievement... View Article
The Scotch Corner Designer Village has strengthened its management team with two new appointments. Sarah Hodkinson (pictured) has been hired as retail director while Patrick Hanson-Lowe... View Article
THE NEXT EVENT
