Electricals retailer Currys PC World has unveiled a new TV ad to promote its ShopLive video call service. Launched in June 2020, the service connects customers... View Article
JML has appointed Susan Aubrey-Cound and Simon Hathway as non-executive directors and promoted Kevin Dickens to the role of group marketing director as part of its... View Article
Home and garden retailer Homebase has embarked on a new brand partnership with Escape to the Chateau stars Dick and Angel Strawbridge. The documentary series follows... View Article
Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month. The social-led... View Article
Marks & Spencer has made two new senior appointments within its clothing and homewares business as part of its Never the Same Again transformation strategy. Anna... View Article
Did you know that two-thirds of a company’s profit relies on effectively engaging customers? Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to... View Article
Whether you want to increase repeat purchases, acquire new customers, boost AOV (or all three) in 2021, your existing customers can help achieve it. Our friends... View Article
RedEye spoke to 200 marketers in a range of B2C businesses both big and small about their budgeting processes, how they are managing budgets during Covid-19,... View Article
Lingerie retailer Boux Avenue has launched a new phase of its Christmas campaign in which it focuses on the power of gifting. Featuring Sophia Peschisoldio, Love... View Article
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