Freemans sales boosted by Sophie Ellis-Bextor campaign
March 13, 2025 6:14 amFreemans saw its sales rise by 13% in its final quarter of 2024 after trade was boosted by a TV ad starring Sophie Ellis-Bextor. The digital... View Article
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Latest News: freemans
Freemans appoints Paul Horsfield as chief commercial officer
February 13, 2025 6:48 amThe Freemans digital department store has appointed Paul Horsfield to the newly created role of chief commercial officer. Horsfield previously worked with N Brown Group for... View Article
Freemans names Sophie Ellis-Bextor as face of autumn/winter campaign
September 12, 2024 11:52 amFreemans has announced that Sophie Ellis-Bextor has been appointed as the face of its new autumn/winter fashion campaign. The digital department store will target the 40+... View Article
Freemans appoints Susie Calvert as chief merchandising officer
February 1, 2024 2:08 pmDigital department store Freemans has appointed Susie Calvert as chief merchandising officer. She has succeeded Linda Quinn who retired last autumn. With over 30 years of... View Article
Comment: Don’t turn the page on catalogues
September 20, 2023 8:45 amFreemans has finally succumbed to ditching its printed catalogue after almost 120 years, which follows Argos who abandoned its big book in 2021 after nearly 50... View Article
Freemans drops printed catalogue after 118 years
September 14, 2023 8:53 amFreemans has announced that it is to stop printing its catalogue after 118 years as part of ongoing initiatives to reinvent itself as a digital pureplay.... View Article
Freemans becomes headline sponsor of Loose Women Live
August 31, 2023 9:48 amDigital department store Freemans has become the headline sponsor of the Loose Women Live tour as the ITV show hits the road for the first time.... View Article
Freemans release first ever Beauty Box as category sales up 33%
May 30, 2023 2:40 pmDigital department store Freemans has launched its first ever beauty box while announcing category sales have soared 33% in the first five months of the year... View Article
Freemans boosted by “cracker of a Christmas”
February 3, 2023 11:08 amThe Freeman digital department store has reported having a “cracker of a Christmas” as it benefits from the effectiveness of its ongoing transformation programme. Sales in... View Article
