Robert Dyas rolls out customer loyalty scheme
May 23, 2023 7:55 amHome and garden retailer Robert Dyas has launched a new loyalty programme called MyDyas. The scheme will offer members exclusive lower pricing on selected home and... View Article
Tag Archive: customer loyalty
Latest News: customer loyalty
John Lewis Partnership appoints first pan-partnership head of loyalty
April 25, 2023 11:34 amThe John Lewis Partnership has appointed its first pan-partnership head of loyalty as part of plans to drive an improved experience for customers. Due to take... View Article
Asda reintroduces £5 ‘First Scan Bonus’
April 14, 2023 8:53 amAsda is reintroducing its ‘First Scan Bonus’ initiative this month for first-time users of Asda Rewards app. The move follows the success of the scheme in... View Article
Zalando grows customer base following success of loyalty programme
March 7, 2023 8:20 amZalando has announced that its number of active customers grew by 6% to more than 51 million last year as trade was boosted by the success... View Article
Comment: loyalty programmes back in fashion
March 2, 2023 8:50 amCustomer acquisition costs have spiralled over recent years, especially through digital channels, at a time when customers have been increasingly shopping around for the best deals... View Article
Victoria’s Secret & Co pilots loyalty programme
February 28, 2023 6:40 amVictoria’s Secret & Co is piloting a new loyalty programme for Victoria’s Secret and PINK customers as part of its transformation strategy. The company will begin... View Article
Sainsbury’s customers to benefit from Nectar points bonanza
January 30, 2023 8:10 amSainsbury has launched a bonus Nectar points period where customers are set to benefit from over a total of 50 million loyalty points. Through ‘The Big... View Article
M&S brings back ‘bigger and better’ 12 Days of Sparks digital advent calendar campaign
December 2, 2022 6:22 amMarks & Spencer has brought back its 12 Days of Sparks digital advent calendar for its Sparks loyalty customers. The move follows the success of last... View Article
Morrisons brings back collector scheme
November 4, 2022 8:17 amThe Morrisons supermarket chain is bringing back its popular collector programme this Christmas for both app and loyalty card users. With the launch due on 7... View Article
