Tag Archive: brand licensing

Latest News: brand licensing

SpongeBob SquarePants lands in Primark

June 13, 2024 7:04 am Published by Angela Beevers

Primark has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants. Fans of the cartoon can shop from ranges featuring the SpongeBob, Patrick... View Article

How brand licensing can drive revenue, footfall and customer loyalty for retailers.

September 11, 2023 10:23 am Published by Patrick Overall

Brand licensing offers incredible above and below the line benefits, yet some retailers are still to take advantage. This summer the world turned pink; Barbie pink.... View Article