Sportsshoes.com opens new creative and tech hub to support continued growth
SportsShoes.com has opened a new creative and tech hub adjacent to its head office and warehouse facilities in Bradford.
The 10,750 square foot refurbished manufacturing warehouse can accommodate 100 people and now houses the company’s digital, marketing, commercial and management teams.
The £2.5 million investment is part of the online running shoe, clothing and outdoor retailer’s ongoing strategic growth plan.
Designed by Bowman Riley, the interior concept is based on the run, gym and hike elements of the business and includes quiet working pods, meeting rooms, a showroom and boardroom, as well as a photography studio, kitchen and café.
Externally, the building features stealth lighting and new windows that flood the internal mezzanine with natural light to help reduce energy demands.
SportsShoes.com managing director Brett Bannister (pictured) said: “It was our vision to have a creative and tech hub that provides the very best environment for our people and brand partners to collaborate and enjoy.
“Unit 2 is just that and is a truly outstanding facility and reflects the innovative, creative streak we have here at SportsShoes.com.
“Its completion comes shortly after we celebrated our 40th anniversary, and we’re excited to see how it will help drive us forward over the coming years to enable our continued expansion.”
As a converted warehouse building, the space has a significantly reduced carbon footprint compared to a newly built site. In addition, the building features solar panels on its roof to enable the generation of its own power.
SportsShoes.com is aiming to become the world’s most sustainable running equipment retailer by 2025. The company recently announced that it has offset all the carbon emissions it has directly generated since it was founded.
Established in 1982, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands.
