Sports Direct to enter new markets in South East Asia and India
Frasers Group is to launch Sports Direct in five new markets in South East Asia and India through an expansion of its partnership with Map Active.
The agreement will enable Sports Direct to establish over 350 stores in the region over the long term as it benefits from MAP Active’s infrastructure, local expertise, and brand network.
As part of plans to position itself as the leading sports retailer in the region, Sports Direct will be entering the new markets of India, the Philippines, Thailand, Vietnam and Cambodia. It will also be expanding further into Indonesia.
Michael Murray, chief executive of Frasers Group said: “We’re excited to announce further expansion of our successful partnership with Map Active to five dynamic new markets where we see potential for long term growth.
“Building on Sports Direct’s proven sports retail proposition and Map Active’s market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.”
