Sigma Sports to open second multisports store
Sigma Sports, the road cycling and triathlon retailer, has chosen Rutland’s Oakham for the opening of its second multisports store.
Due to launch this spring, the 4,000 square foot shop on the town’s South Street, will sell premium brands from across the road cycling, MTB, triathlon and run categories.
The company said it selected the site due to its location in the heart of Leicester’s countryside, which is home to the Melton International CiCLE Classic.
The retailer also has a flagship store in south west London.
Sigma Sports’ managing director Ian Whittingham said: “We are very excited to bring our retail offering to Oakham, a beautiful location with some stunning riding right on the doorstep. This expansion will allow us to engage with the cycling community around Leicestershire and beyond, bringing the same excellent levels of customer service that we’ve become renowned for in South West London.”
Photo: Sigma Sports founders Jason Turner and Ian Whittingham
