Ribble Cycles launches Live-In-Store online customer experience
Ribble Cycles has launched a new in-store digital retail experience called Ribble Live In-Store.
It enables Ribble customers from across the globe to interact and view products from their home, place of work or on the go with the assistance of an in-store Ribble team member.
Andy Smallwood, chief executive of Ribble Cycles, said: “As a leading direct-to-consumer, digital-first business, Ribble is the first in our sector to offer an authentic retail experience in an online format. Ribble Live In-Store offers the consumer the opportunity to gain access to a physical store, a dedicated expert Ribble brand champion and the complete product range via their own phone, tablet or laptop.”
The company has partnered with the Go Instore customer engagement platform on the project.
Ribble Live In-Store will initially be provided by the retail team at Ribble’s Preston store and could be rolled out to other shops. Customers will be able to interact with experts, see the products and ask questions via live video. While the audio will be two-way, the video will be one-way so the experts will never be able to see the customer.
Ribble will also be offering extended ‘opening hours’ with Live In-store being available into the evening and on Sundays.
