Represent and PUMA unveil 247 performance collaboration
247, the performance arm of Represent, one of Britain’s fastest-growing fashion brands, has announced its largest partnership yet with global sportswear giant PUMA.
Launching on 18 December, the PUMA x 247 collection is fronted by Olympic 800m semi-finalist Phoebe Gill and HYROX Master Trainer Jake Dearden. The range includes Represent’s first-ever womenswear clothing and trainer, modelled by Gill.
This collaboration is a key milestone for Represent as it continues to innovate in the performance space, creating products for running and hybrid training with like-minded partners. The collection is headlined by the 247 x PUMA Elite Nitro trainer, reimagined with 247’s distinctive palette and detailing.
Represent CEO Paul Spencer, formerly PUMA’s European Managing Director, played a pivotal role in aligning the two brands’ visions. The trainer and clothing range combine PUMA’s proven performance expertise with 247’s design ethos to deliver premium, technically advanced products for men and women.
George Heaton, Represent’s co-founder and Creative Director, said: “Collaborating with PUMA represents a key milestone for us, especially with the introduction of womenswear into the 247 range. The 247 x PUMA Elite Nitro encapsulates our growth and dedication to becoming a leading force in performance wear.”
Gregor Abenstein, Head of Select at PUMA, added: “This partnership has been a true collaboration. We are thrilled with the results and believe this collection offers something purposeful for today’s athletes.”
Represent partners with PUMA for its biggest collaboration to date
The 247 x PUMA collection will be available from representclo.com/247 and puma.com on 18 December from 8pm GMT.
