Rapha expands London flagship
Rapha’s reopened ‘Clubhouse’ store at London’s Piccadilly Circus has undergone a complete refurbishment.
The flagship store is now almost twice the original size and aims to offer a premium shopping experience with a wider product range, personal shopping and upgraded ftting rooms. It also features an experiential space that celebrates the culture of cycling and a larger café area. In addition, it will offer an events and rides calendar with rides every day of the week.
Simon Mottram, Rapha founder and chief executive, said: “While the news recently has been all about shops closing
I’m really excited that Rapha is bucking the trend and expanding our London Clubhouse. Rapha was launched in London in 2004 and the Clubhouse in Soho was one of our frst physical spaces, so it’s always been special for us.”
Caroline Crosswell, Rapha’s chief retail and development officer, added: “Although the traditional high street has been under threat for many years and particularly so in the last year, we are more confdent than ever that the right kind of physical brand presence still has a powerful role to play in delighting customers and building long
lasting brand relationships.”
