Nike chooses Paris for third House of Innovation store

Nike has chosen Avenue des Champs-Élysées in Paris for the opening of its third House of Innovation store as it looks to harness the power of digital to best serve customers.

Spanning four floors and 2,400 square metres, the shop aims to offer shoppers an immersive and digitally-powered customer experience with a range of new innovations.

Heidi O’Neill, president of consumer and marketplace at Nike, said: “When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world. The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”

Nike has described the store as a “physical retail destination that ignites its digital capabilities” through the in-store use of a suite of Nike spp services such as Buy Online, Reserve in Store, Nike Scan to Learn, Nike Scan to Try and Nike Shop the Look.

The shop also offers a bra fitting service that uses Nike Fit proprietary machine learning and advanced algorithms to give shoppers the in-store capability to input their perceived bra size into the Bra Fit by Nike Fit tool to receive a fit recommendation for any Nike bra.

The company said the store will offer one of the largest assortments of Nike footwear in Europe.

Nike operates two other House of Innovation stores in New York and Shanghai.

Want to learn more about in-store digital innovation? Then register for our free Digital Retail Transformation Webinar series to be held on 9 and 10 September where you can watch live or view the recording.