Mountain Warehouse boosted by record Christmas trading
Outdoor retailer Mountain Warehouse has said it saw record Christmas trading with sales up 16.2% to £95.8 million in the 13 weeks to 29 December.
The group, which also includes gift and stationery chain Neon Sheep, has said it is on track to achieve record full year profits after experiencing the busiest shopping day in its history on Black Friday.
During the period, Mountain Warehouse opened new UK stores in Cardigan, Leamington Spa, Sutton Coldfield, Tunbridge Wells and Poole as well as shops in New Zealand, Germany, Poland, the US and Canada.
The group now trades from almost 400 stores across nine countries and plans to open around 50 new stores in 2020.
Mountain Warehouse said the Neon Sheep chain has now expanded to 25 stores and is expected to open ten further stores this year.
Mark Neale, the group’s chief executive, said he was delighted to be reporting record Christmas trading for the 22nd year running.
He added: “If you have the right locations customers will come and if you have the rights products at the right price and also provide great service they will part with their hard-earned money. This puts us well on course for another record year and, as a result, we are continuing to invest in more stores, new territories and our online business.”
