Gymshark opens first permanent store outside the UK in The Dubai Mall
This morning, Gymshark celebrated a milestone moment by opening the doors to its first permanent store outside the UK, located in the world-renowned Dubai Mall.
Situated on the ground floor, just steps away from the iconic Dubai Aquarium & Underwater Zoo, the store is poised to attract visitors from the mall’s staggering 54 million annual shoppers.
The Dubai Mall, the second-largest mall globally by total land area, provides an exceptional stage for Gymshark’s expansion. The store embodies Gymshark’s signature aesthetic, featuring mannequins modelled on real community members, specialised areas showcasing hero products, and luxurious personal shopping suites. True to Gymshark’s ethos, the concept of We Do Gym resonates throughout the space.
The opening follows the successful launch of localised e-commerce services in the region, including a dual-language website and app, faster shipping times, and same-day delivery options.
Never Miss a Retail Update!Hannah Mercer, Gymshark’s General Manager of Wholesale and Retail, expressed her excitement:
“As soon as we announced our intention to open in The Dubai Mall, the anticipation started building, and it’s fair to say it grew to fever pitch. That’s why I’m so proud that the doors have opened today to our incredible community. To be in such an amazing location in one of the most iconic malls in the world is a real ‘pinch me’ moment.”
She continued:
“The store looks incredible, from the bespoke mannequins to the fitness-focused destinations and stunning personal shopping suites. Opening the doors to our first permanent store outside the UK is a huge step in our omnichannel strategy. The team has done an amazing job getting us to this stage, and I can’t wait to see where we go next.”
With this landmark opening, Gymshark continues its journey as a global fitness brand, bringing its unique blend of community-driven culture and retail innovation to new audiences.
