Foot Locker names Franklin Bracken as president
Foot Locker has appointed Franklin Bracken, currently executive vice president and chief commercial officer, to the role of president.
In his new position, he will continue to report to the sneaker retailer’s chief executive Mary Dillon while working alongside her to elevate the omnichannel experience, enhance productivity, and create long-term shareholder value.
He will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty and real estate.
Since joining Foot Locker in 2010, Bracken has led the expansion and elevation of the brand’s core banners, the globalisation of the Foot Locker brand, and the revitalisation and diversification of its brand partnerships.
Never Miss a Retail Update!He has also spearheaded the company’s omnichannel strategy which has included advancing digital capabilities, modernising stores, and transforming the customer experience through a consumer-first approach.
Dillon said: “We are delighted to recognise Frank’s leadership and valuable contributions to Foot Locker with this appointment.
“Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities.
“ I look forward to continuing to partner with him in his new role as we execute our strategies, further our significant progress in advancing the Lace Up Plan, and create sustained value for our stakeholders.”
Bracken previously held senior management roles at The Coca-Cola Company, SAB Miller and PricewaterhouseCoopers.
