THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Decathlon embarks on merchandising partnership with NBA

Decathlon has teamed up with the National Basketball Association on a new multi-year merchandising partnership that makes the sporting goods retailer an official licensee of the… View Article

SPORTS AND LEISURE NEWS

Decathlon embarks on merchandising partnership with NBA

Decathlon has teamed up with the National Basketball Association on a new multi-year merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across Africa, Asia, Europe, the Middle East and Latin America.

The merchandise will include a dedicated range of NBA team and league-branded base clothing, accessories and footwear designed by Decathlon and sold under its basketball brand Tarmak. The collection will be made available in more than 1,200 of te retailer’s stores worldwide and online. Products will be available for pre-order in March ahead of an April launch in stores.

Tarmak leader Damien Dezitter said: “Since the creation of Tarmak four years ago, it has been our dream to collaborate with the NBA, the greatest basketball league in the world. We have a common objective to develop basketball all over the world, so it’s natural to work together to make this possible.”

Steve Griffiths, NBA EME director of global partnerships, added: “We are excited to partner with Decathlon, a leader in sporting goods retail with a global footprint. Through this partnership, NBA fans and basketball players around the world will have access to an exciting and innovative range of merchandise to help them get in the game.”

Subscribe For Retail News