Angling Direct appoints new non-executive director

Angling Direct, the specialist fishing tackle and equipment retailer, has appointed Nicki Murphy as a non-executive director.

Murphy is the founder of strategic marketing agency the River Group where she has held the role of chief executive for the last 28 years. Angling Direct said her experience of delivering integrated campaigns to a range of clients, including retailers, will be invaluable as the group looks to grow its brand in the UK and internationally.

At Angling Direct, Murphy will also serve on the company’s remuneration committee. Her appointment to the board is effective immediately.

Martyn Page, chairman of Angling Direct, said: “On behalf of the board, I would like to welcome Nicki to Angling Direct. We very much look forward to working with Nicki, utilising her strong background in media and marketing, as we continue to strengthen our market leading position and further grow our market share in the UK and Europe.”

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