ASICS partners with KLM
ASICS EMEA has embarked on a new partnership that will give KLM employees access to running events, training and ASICS footwear and apparel.
This includes the ASICS KLM100 running shoe which has been specially designed to celebrate KLM’s centenary.
Alistair Cameron, chief executive of ASICS EMEA, said: “We’re really excited to partner with KLM who share our belief in the power of running to help us feel better. With KLM’s commitment to employee health and vitality and ASICS’ running expertise, more people will feel the difference that running can make.”
The partnership will connect KLM’s 30,000 employees with ASICS services like the RUNKEEPER app and give them access to technologically advanced footwear and apparel.
Pieter Elbers, president and chief executive of KLM, said: “I’m really pleased about our partnership with ASICS, which will see us inspiring our staff and customers to get physically fit, have a great experience and explore the world while running.”
