Tara Carlile-Swift
Tara Carlile-Swift is Managing Director and Co-Founder of Freckleface Home Fragrance, alongside her son Noah – the duo started the business from the kitchen table in 2017, when Noah was just 14. They have seen phenomenal growth since their humble beginnings and currently have five home fragrance retail stores, a coffee shop, online store and are stocked by over 850 garden centres/gift shops in the UK. Freckleface celebrated a fantastic year in 2023 – as well as seeing over 50% increase in sales across the business, they won Gift of the Year for their pick + mix wax melts, won Family Business of the Year at the Lincolnshire Business Awards and also became the licensee of home fragrance products for the prestigious Royal Horticultural Society, launching two ranges; heritage and botanics. As a business, this year the focus is on building the brand to be more recognisable on the high street and growing their high street customer base, to convert them to online or trade customers.
