Shweta Pamula
Shweta Pamula is currently European Category and Campaign Insights Manager at Samsung Electronics. She is a customer insight professional with eight years experience in leveraging customer and market data to inform business strategies and decisions across product, marketing, customer experience, digital and brand teams. Shweta was previously Strategy And Insight Manager for Debenhams, where her role entailed using a broad variety of quantitative and qualitative data sources to ensure that market context and customer insights was at the heart of the business. Prior to that, she was a Research Manager with River Island, providing actionable insights to the business across all levels, to inform product strategy and develop the brand equity and positioning.
