Shereen Ritchie
Shereen Ritchie has 25 years of experience in everything hospitality, PR and construction and is a leader with a difference – she believes that business success involves balancing operational and commercial considerations with human ones. Her approach has helped her to turn around enterprise performance, routinely beat budgets, and create and launch a new digital business in just three weeks. As the former UK Managing Director of LEON, she led the brand through its most successful, as well as its most challenging time. Prior to this and after a stint in PR and Construction. she ‘returned home’ to hospitality and joined Las Iguanas where she grew the business and supported the sale of Las Iguanas to Casual Dining Group. Shereen has just been promoted to CEO of the independent London bakery brand, buns from home. The brand that was born during the pandemic has taken the city and social feeds by storm. With ques around the block morning, noon and night, the rapidly growing brand is not only expanding its bakeries but launching into retail and cookbooks.
