Sarah Buchan
3 April, 2024 | by Claire Knott
As Head of Creative VM for iconic British fashion brand AllSaints, Sarah Buchan is responsible for the retailer’s in-store visual proposition alongside the creative delivery of wider physical touch points such as press events, product launches, fashion shows, pop-ups, and the East London HO showroom. She has worked at AllSaints for over eight years, starting as Head of International VM, where she opened stores across Asia and the Middle East, moving to Head of VM Planning, responsible for product placement and storytelling before taking on her current role overseeing the wider consumer journey.
