Rob Murphy
7 January, 2025 | by Claire Knott
Rob Murphy is a senior marketing leader with extensive experience in CRM, loyalty strategy, and proposition development. He has a proven track record in transforming customer engagement and driving commercial performance through innovative, data-driven approaches. As a member-owned business, the UK’s leading food convenience and quick commerce retailer, number one funeral provider, a major general insurer, growing legal services business and largest entertainment venue, CRM at Co-op is uniquely varied. Currently, Rob leads CRM for Co-op’s Online Grocery and Life Services businesses – driving customer engagement, lifetime value, and commercial performance.
