Emily Kraftman
24 September, 2024 | by Claire Knott
Emily Kraftman joined Who Gives a Crap in January 2022 as Managing Director, UK & Europe, responsible for spearheading the international expansion of the eco-friendly toilet paper. She now oversees all profitable growth and global retail as Chief Commercial Officer. Previously, Emily led marketing for the UK, and eventually all global markets, at Deliveroo, scaling a commercially oriented and strategic team. She led these teams through a massive period of the company’s growth into becoming one of Europe’s biggest unicorn success stories, from early 2016 until its IPO in 2021. She began her career in organisations renowned for their strengths in brand-building for consumers, including Nestle and ABInBev.
