Elaine Wrigley
Appointed to American Golf in 2023 as Retail, Operations & People Director, Elaine Wrigley’s people-focussed approach was part of the ‘re-set’ that turned the business around. She has also established a ‘people’ department within the business with key focuses on reward & recognition, talent mapping, and succession programmes. Her experience in retail has seen the development of a ‘model store’ roll-out, taking into account how different golfer profiles prefer to shop, and a number of store upgrades and relocations – with more to come. Elaine has more than 38 years of experience in retail management and has worked at the likes of Marks and Spencer, B&Q, New Look, Outdoor and Cycle Concepts Ltd. Beyond UK retail, Elaine has worked in other territories such as Greece and, more recently, Australia. She is an active mentor for the Northern Power Women, and Power Collective and won the Specsavers Everywoman in Retail Award for Leadership, which was in recognition of the work she has done to inspire and lead diverse teams. At New Look, Elaine developed and led New Look’s first Equality, Diversity & Inclusivity strategy, ‘Our Kind of Inclusive’.
