Dan Saunders
Prior to starting with Evergreen Finance as Head of Performance Marketing, Dan Saunders had been the Pure Play eCommerce Channel Manager at Stanley Black & Decker since June 2021, where his main duties include to plan and execute local market eCommerce and digital marketing to increase sales, grow online channels, and grow new and existing online customers. Work “hand in glove” with the commercial teams to ensure a seamless consumer journey and an optimised brand experience. Define the e-strategy for existing brick and mortar retail, plus define the strategy and identify key local market “pure play” e-tailers they should be working with. Dan has worked in marketing for 18 years; within digital marketing he has worked closely with the directors and heads of service to identify new business opportunities and strategies. Alongside this, Dan works on his own eCommerce and Amazon store promoting other products and services. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans.
