Zsar Outlet Village to open on 29 November
Zsar Outlet Village, the first premium outlet centre in the Nordics, is to open in Virolahti in Finland at the end of this month.
The centre is situated at the busiest crossing point between the EU and Russia and has a cross border catchment of 8.5 million consumers. The centre is also hoping to attract tourists travelling between Helsinki and St Petersburg.
The first phase of the centre will feature 65 stores including brands such as Adidas, Armani, Bagatt, Braccialini, Ecco, Guess, Hugo Boss, Iceberg, Kappa, Le Creuset, Lindt, Liu Jo, Osprey London, Reima, Roberto Cavalli, Skechers and Zwilling.
A “grand opening ceremony” is planned for the spring of 2019.
Sami Vainiomäki, chief executive of the centre’s developer Zsar Oy, said: “Zsar Outlet Village is going to open up new horizons — not just for the Finnish shoppers but for cross-border travelers from Russia and beyond. The centre is literally entering new territory in terms of outlet design and customer appeal and it will create whole new opportunities for additional growth and travel in the region.”
