Seven Dials signs up trio of new brands
London’s Seven Dials shopping district has signed up Kompanero, Nudie Jeans and Rains.
Indian leather brand Kompanero will open its first UK store at 53 Neal Street on 15 December. The opening forms part of the company’s European expansion strategy.
Sustainable denim brand Nudie Jeans has already opened its store in the district while Rains has launched at 20 Earlham Street. The 700 square foot Rains store is the Danish rainwear label’s third shop in London and will sell its full collection of outerwear, bags and accessories.
Daniel Brix Hesselager, co-founder and head of retail at Rains, said: “Seven Dials is a natural home for our flagship UK store. The store provides a great showroom space for our collection and we are in very good company, neighboured by like-minded, global brands which also prioritise premium design and craftsmanship. We look forward to getting better-acquainted with our London customers.”
Seven Dials has welcomed a raft of fashion, beauty and lifestyle brands throughout 2019. These include L.F. Markey, Emin + Paul, Oi Polloi and Fashercise. In addition, Aesop and LUMAS have both joined the line-up at Monmouth Street.
Samantha Bain-Mollison, head of group retail strategy and leasing at Shaftesbury, said: “The line-up of new international brands we’ve welcomed to Seven Dials throughout 2019 has been so exciting, and reflects our strategy of curating unique, cult-status retailers at the destination.”
