London Designer Outlet sees surge in footfall over Easter weekend
London Design Outlet experienced a surge in footfall over the long Easter weekend with the number of visits up by more than a fifth compared to 2019,
The Wembley Park fashion and lifestyle destination said footfall grew throughout the school holiday period between 10 and 23 April, then peaked during the Easter weekend with an uplift of 21.9% on the same time three years ago.
Total sales also increased with a rise of 3.8% over the weekend compared to 2019, with like-for-like sales up by 10.4%. In addition, sales densities – which refer to the total number of sales per square foot – rose by 15.5%.
In February, London Designer Outlet announced that sportswear brand Nike would be extending its footprint at the centre by more than two-thirds to take it to 15,500 square feet. In addition, Tommy Hilfiger and Calvin Klein have both expanded their stores and there have also been a number of new lettings.
Part of the retail and leisure mix within Wembley Park, the multi-billion-pound neighbourhood transformed by developer Quintain, London Designer Outlet became the first outlet centre to open in the capital in 2013.
Matt Slade, retail director at Quintain, said: “Following a series of upsizing and new lettings across the Wembley Park neighbourhood and London Designer Outlet earlier this year, we were very much of the mind that spring had already sprung early for us.
“These strong trading figures confirm why brands continue to demonstrate a vote of confidence in London Designer Outlet. Now with Covid restrictions firmly behind us, visitors continue to flock back in even greater numbers compared to 2019 to enjoy an unparalleled combined retail and leisure offer set within this dynamic and diverse 15-minute neighbourhood.”
