London Designer Outlet reports strong post-lockdown sales
London Designer Outlet has increased its total sales by 22% post-lockdown compared to October.
The fashion and lifestyle outlet centre saw average spend across its accessories and gifts, menswear and womenswear categories rise by 26%, 27% and 54% respectively on the Friday and Saturday after reopening.
In addition, total sales edged up 0.4% on the same time last year which the centre said was largely driven by athleisure brands such as Adidas, Nike and Puma. Sales in the homewares category were also strong.
Managed by Realm, London Designer Outlet is part of Wembley Park, the multi-billion pound transformation by Quintain.
Sue Shepherd, Realm’s general manager of London Designer Outlet, said: “Our first priority always has been and will remain the comfort of our guests. That’s why we’ve adopted such stringent health and safety measures, including limiting the number of people that can enter London Designer Outlet at any one time. We’re therefore delighted with how our first week of trading, post-lockdown has gone, with encouraging numbers of guests finding some significant deals as we enter the festive season. It shows that physical retail is still an appealing experience for so many and it’s why we’re working hard to enure everyone still has a great time, safely.”
London Designer Outlet’s store-to-door Dropit delivery service is being made available free of charge to all shoppers until Christmas. All purchases bought at any of the centre’s 50 stores can be gathered together and delivered to shoppers’ homes or hotels, often on the same day. In addition, the centre offers a click-and-reserve service featuring flash deals on top of outlet prices from brands such as Champion, Fiorelli, Zwilling, M&S, Nike and Skopes.
Matt Slade, retail director of Quintain, said: “Physical stores and shopping destinations are more than just bricks and mortar. For some, physical stores offer the only opportunity to buy gifts for their family. For others, such as young families and older residents, they offer the chance to get out of the house and to see and speak to other people. For many, they offer first jobs and new opportunities, exciting discoveries and social interaction.
“That’s why retail and leisure are such important parts of Wembley Park. We’re projecting our transformation will benefit from a £328 million annual retail spend by 2027, putting it ahead of London districts such as Camden, Victoria and Ealing Broadway.”
