London Designer Outlet boosted by release of No Time to Die
Footfall and sales at the London Designer Outlet have been boosted by the release of the new James Bond film, No Time To Die.
Featuring a nine-screen Cineworld, the centre saw its total sales increase by 6.3% in the week that the blockbuster was released in cinemas. In addition, footfall was up 6% compared to the week before.
London Designer Outlet said the uplift follows steady growth in the proportion of total sales from its cafés, bars, restaurants and leisure operators, which now account for 27% of sales across the scheme.
Sue Shepherd, general manager for London Designer Outlet, said: “Bond is back and the impact has been felt by our premium fashion, retail and F&B brands. Far from being shaken (or stirred), the return of blockbuster movies is a continuation of what we’ve seen for some months: The importance of leisure and dining to the retail experience. While many of our guests returned to London Designer Outlet following lockdowns because they missed the joy of physical shopping, many others have returned to enjoy a day out with friends and family, maybe doing a bit of shopping but otherwise enjoying the cafés, bars and restaurants we offer. “
The centre has also announced that Calvin Klein will be upsizing its store by 50% by taking a 4,100 square foot permanent store at the scheme following a trial store which opened in August 2020.
