London Designer Outlet announces raft of uspsizings
London Designer Outlet has announced a number of upsizings at the Wembley Park fashion and lifestyle destination.
Having joined the centre more than nine years ago, Guess will increase its store size by 40% to 5,016 square feet as it looks to introduce a new flagship concept and expand its offer to include menswear and childrenswear.
Levi’s will be upsizing from a 2,476 square foot space to a 3,744 square foot store while The North Face has committed to a 30% upsizing to increase its footprint from 2,770 to 3,606 square feet,
The news comes as the centre announces its sixth consecutive record-breaking month with trading figures in May surpassing the £8 million mark to beat the previous May record by 5%.
Matt Slade, retail director at Quintain, said: “These brands’ commitment to further investment in the LDO demonstrates how compelling the centre is as a retail destination to some of the world’s best brands, as well as its longstanding excellent centre performance.
“Brands are aware that consumers today expect more from their physical shopping experience, and outlets are no different. The LDO is a testbed for brands launching experimental stores and upsizes following the reassurance of years of successful trading and proven track record of brand performance at the centre.”
These latest deals follow a number of new flagship roll-outs by existing brands at the centre, with 20,612 square feet of additional space being taken since 2020 by the likes of Nike, Adidas, Tommy Hilfiger and Calvin Klein.
Managed by specialist outlet operator Realm, LDO has 265,000 square feet of retail and leisure space, including 70 outlet stores.
Daniel Tomkinson, general manager, London Designer Outlet, said: “Whilst footfall at the centre is boosted by a varied programme of global sporting and music events, it is the LDO’s appeal amongst an extensive local catchment that are choosing to visit often and spend more, which has enabled the centre and its brands to go from strength to strength.
“This is evidenced the by the consecutive record-breaking trading months that the centre has recorded over the past six months. These upsizing decisions are a clear indication of how compelling the business case for destinations like London Designer Outlet is.”
