King’s Cross retailers call on Londoners to ‘shop out to help out’ this Christmas
Over 30 retail brands in the King’s Cross and Coal Drops Yard shopping district have joined together to launch a new campaign to encourage people to shop in physical stores in the run-up to Christmas.
The United We Shop campaign asks shoppers to act now to protect the retail community, not only in King’s Cross but also across London and the UK.
The brands have highlighted how December 2020 is going to be more important than ever for retailers as they look to capture two months of Christmas shopping spend in just three weeks. Once the current English lockdown ends, the brands will be introducing exclusive offers including up to 40% off selected items for purchases made in-store and launching ‘gifts with purchase’ and ‘only-in-store’ initiatives to get Londoners shopping again.
James Rayner, retail lead at King’s Cross, said: “The UK government implemented the Eat Out to Help Out scheme earlier this year as a result of the pandemic and as yet no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until now. Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation’s shops alive.”
Each store will offer a different incentive designed to entice shoppers in-store.
Retailers taking part in the four week initiative include American Vintage, APC, Beija London, Blackhorse Lane Ateliers, Botanical Boys, Cissy Wears, Earl of East, Joseph Cheaney & Sons, Manifesto, Maya Magal, Nike, Paul Smith, Radio Hair Salon, Roseur, S120, Samsung, SpaceNK, Sweaty Betty, Tom Dixon, Tracey Neuls, Twiin, Wolf & Badger and Boutique by Shelter.
