ICON Outlet signs up five new retail brands
ICON Outlet has seen five new brands open at its 210,000 square foot outlet centre within London’s The O2.
Situated on the lower level of the scheme, Nike has launched a 13,500 square foot store while Adidas has opened a 7,300 square foot shop next door.
In addition, outdoor and leisure brands Regatta and Craghoppers are sharing a joint unit at ICON spanning 3,450 square feet.
Meanwhile, Beauty Outlet has opened a 2,150 square foot store this week which sells brands such as Clarins, Dior, Elizabeth Arden, Fenty, L’Oreal, Morphe and NYX.
Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “We’re so proud of the brands we have unveiled since opening, and this latest collective of retail launches paired with The O2’s entertainment offer, provides something unique, establishing The O2’s position as a leading retail, dining and leisure destination in the capital.”
ICON Outlet’s line-up also includes the likes of Ted Baker, Guess, Calvin Klein and Skechers.