Hammerson appoints new director of marketing and placemaking

Shopping centre operator Hammerson has appointed Sarah Tinsley to the newly created role of director of marketing and placemaking.

In her new position, she will lead Hammerson’s direct customer marketing, brand experience, digital, activations, partnerships, brand feedback and customer feedback teams. Working with Hammerson’s urban estates and pipeline of new development and repositioning projects, she will drive integrated placemaking initiatives, marketing campaigns, events and content across a variety of channels

Tinsley has joined Hammerson from Quintain where she spent two years scaling the company’s consumer residential brand, as part of its £5 billion Wembley regeneration project. Her CV also includes seven years working with Whitbread Restaurants and over  six years at Red Bull, where she was instrumental in the launch of the brand in the UK.

Harry Badham, chief development and asset repositioning officer at Hammerson, said: “People are engaging with the virtual and the physical world in new ways and for us to remain successful, it is increasingly important for us to amplify the character of our places and to communicate with our customers in innovative and relevant ways. Sarah has built brands over her career that have been at the forefront of consumer trends, using unique experiences and digital channels which we think are more relevant now than ever.”

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