Four new flagships arrive at London’s Seven Dials
The Seven Dials shopping district in London has signed up Absence of Colour, Rockett St George, Mr Jones Watches and My Runway Group for four new flagship stores.
Monochrome fashion brand Absence of Colour has taken a 650 square foot store at 54 Neal Street and is working with artist Zoe Allen to feature a bespoke Absence of Colour-inspired art installation in the space.
In addition, homeware retailer Rockett St George has occupied a 1,000 square foot shop at 70 Neal Street while Mr Jones Watches has taken 364 square feet of space at number 53.
Vishal Shroff and Heba Hallgrimsdottir, directors of Absence of Colour, said: “We feel very lucky to be opening our flagship store in Seven Dials, a destination where we feel very at home alongside so many other likeminded brands.
“Our new Neal Street store is our biggest location yet and our first standalone space, and we are especially excited to collaborate with artist Zoe Allen to ensure the space is true to Absence of Colour’s trademark monochrome style.”
Meanwhile My Runway Group has opened in a 964 square foot space at 29 Neal Street which will bring together over 200 small black owned businesses in one place. The store will also be used to hold community-focused initiatives such as workshops, masterclasses and events for emerging creatives within the community.
Samantha Bain-Mollison, retail director at Shaftesbury, added: “Seven Dials is a hub for aspirational and creative brands, and the recent openings of Absence of Colour, Rockett St George, Mr Jones Watches and My Runway Group are exciting additions that reflect the spirit of our destination. We are always seeking to diversify our community through the innovative curation of our tenants and the flurry of retail activity on Neal Street is demonstrative of that.”
This news follows a busy 2022 for Seven Dials with the opening of art gallery The Hook and British fashion brand The Ragged Priest on Neal Street. Other openings have included Adorn the Common and Dai on Monmouth Street.
