Covent Garden welcomes trio of beauty and lifestyle pop-ups
London’s Covent Garden is welcoming a trio of of pop-ups this month from Beauty Pie, Lisa Eldridge and Raye.
Beauty subscription brand Beauty Pie has opened its Warehouse of Dreams at 7 James Street where customers get the chance to experience the brand, test and shop products.
Meanwhile, cult beauty brand Lisa Eldridge will be arriving in the Market Building on 9 July with an immersive new store celebrating a ‘Carnival of Colour’ following the success of its first ever bricks-and-mortar outlet in Covent Garden last Christmas.
In addition, up-and-coming lifestyle brand Raye is taking over 18 Floral Street to showcase innovative food, drink and wellness brands. Open until 31 July, the space will feature over 100 handpicked brands with all-natural ingredients.
Other recent pop-ups in the shopping district have included fitness and leisure brand AYBL and Space NK’s House of Tatcha.