Bluewater to tempt back shoppers with drive-in cinema experience
The Bluewater shopping destination is to host a new drive-in format cinema as part of plans to welcome back shoppers when lockdown lifts on 12 April.
The Luna Cinema will aim to offer film fans a state-of-the-art drive-in cinema experience by using the UK’s highest definition outdoor screens and in-car digital sound solutions. There will also be a click & collect food and drink service.
The venue will be able to hold around 180 cars per screening and will present a programme of two screenings per night. There will also be an afternoon matinee screening at weekends. The screen will sit up on the top level of the centre’s multi-storey carpark with the dramatic Bluewater chalk cliffs in the background.
The Luna Cinema has been operating open air and pop-up cinemas for the last 13 years and attracted nearly a quarter million people in 2020 when it switched to a drive-in format.
Rob Hardie, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “Bluewater has always provided a unique day-out for guests, but we are constantly looking to evolve the experience. Partnering with The Luna Cinema to deliver this event is a prime example of our strategy in action and will help ensure Bluewater retains its position as the first-choice destination for guests across the region. It is a relevant and engaging experiential offer that will can be comfortably enjoyed while social distancing as the lockdown lifts.”
In addition to its launch at Bluewater this April, The Luna Cinema will be returning in drive-in form across various sites across the country, including Blenheim Palace, the Birmingham NEC and Knebworth House.
