The White Company NEWS AND COMPANY PROFILE
Founded by Chrissie Rucker in 1994, The White Company began as a small mail-order brochure offering a range of white essentials for the linen cupboard. Over… View Article
The White Company NEWS
MORE ABOUT The White Company
Company Essentials
- Founded: 1994
- Headquarters: London, United Kingdom
- Industry: Luxury Lifestyle Retail
Main Products and Services
- Bedding and linens
- Home accessories
- Clothing and sleepwear
- Fragrance and beauty products
- Baby and children's wear
Stores
- Number of Stores: Over 61 in the UK, with additional concessions in luxury department stores and a dedicated online presence in the UK and USA.
Corporate Social Responsibility & Company Culture
The White Company is committed to responsible sourcing and sustainability. The company works with suppliers who share its values of accountability, transparency, and sustainability. By 2025, The White Company aims to have full traceability of its supply chain from farm or forest (Tier 4 suppliers). All Tier 1 suppliers undergo third-party audits, and the company offers training and support to ensure ethical practices. The White Company is a member of the Ethical Trading Initiative (ETI) and has reached the Achiever level, reflecting its dedication to upholding workers' rights and promoting fair labour practices.
In terms of environmental impact, the company has set a target for 100% of its products to be responsibly sourced by 2030. As of Autumn 2021, 80% of its daywear was made from sustainable materials. The White Company utilises certified materials such as Responsible Wool Standard (RWS) wool, organic cotton, recycled yarns, and more to lessen its environmental footprint. The company has a zero-tolerance approach to modern slavery and human trafficking. This includes adherence to the UK Modern Slavery Act 2015, the California Transparency in Supply Chains Act SB657, and the Australian Modern Slavery Federal Act 2018.
Retail Awards & Recognition
Known for its high-quality lifestyle products, The White Company has long valued investing in its people as well. The White Company has been recognised as the “People Development Team of the Year” at the People in Retail Awards, showcasing the brand’s dedication to nurturing talent and leadership.
