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Morrisons NEWS

Morrisons expands Price Match with Aldi and Lidl

January 2, 2025 by Angela Beevers
Morrisons has started the New Year by expanding its Price Match with Aldi and Lidl to include over 500 everyday essentials and best-selling products. Available  both... View Article View Article
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ABOUT Morrisons

Morrisons expands Price Match with Aldi and Lidl

Morrisons is the UK’s fourth largest supermarket chain with millions of loyal customers passing through its doors each week.

Morrisons Company Profile

Morrisons is the UK’s fourth largest supermarket chain with millions of loyal customers passing through its doors each week. The company aims to offer competitive, permanently low prices and is committed to saving its customers money. Morrisons is a historic British brand, dating back to 1899 when egg and butter merchant William Morrison set up the business by opening a stall in Bradford Market. The first Morrisons supermarket opened in the city's Girlington district in 1961. It is proud of its Yorkshire heritage its head office remains near Bradford to this day. The company states that its core purpose is to make and provide food that it is proud of, which also enables more people to enjoy eating well. It processes half of its fresh food in its own manufacturing facilities, which allows for close control over provenance and quality. When the company went public in 1967, the share offer was 174 times oversubscribed with more than 80,000 investors trying to purchase shares. This eventually led it to joining the FTSE 100 in April 2001. The acquisition of Safeway in 2004 was a major milestone for the brand and helped accelerate growth. Another big deal was a partnership with Amazon to allow for wholesaler supply in 2016.

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