ASOS Company Profile
ASOS is a UK online fashion retailer which was founded in June 2000. It is primarily aimed at young adults and it now has 26.4 million active customers. Its website sells clothing and merchandise from more than 850 brands which it ships globally to 196 different countries from fulfilment centres in the UK, US and Europe. In January 2021, it made a quadruple acquisition of Topshop, Topman, Miss Selfridge and HIIT, and also launched a partnership deal with Lush Cosmetics as part of plans to accelerate growth. ASOS makes heavy use of influencers and social media for outreach and growth. Its successful social media and advertising campaigns have led to millions of app downloads globally and helped it to acquire nearly 13 million followers on its Instagram account. ASOS says it is very forward thinking brand and is aiming to be sustainable by reducing emissions, making practices sustainable and using reusable packaging. Some 80% of the energy used for its current operations is renewable and the company is aiming to make this 100% in the near future. ASOS products and services:- Clothing
- Shoes
- Accessories
- Beauty Products
- It currently releases hundreds of different new products each week.
